top of page
About Us

Keith Sims
CEO | Creative Director


Keith is the CEO & Creative Director of Wellspring Advertising.  He also serves as an Adjunct Professor of Film at the University of North Alabama, a Former Producing Partner with the award-winning Half Minute Horror, and is the owner of Keith Sims Photography.  He served on the Board of Directors of the United Way of Northwest Alabama and served as President from 2016-2017.  He is civic-minded and supports multiple causes and organizations in the Quad Cities area.

He has called Sheffield home since moving to the area from Pensacola, Florida in 2004 after Hurricane Ivan damaged his advertising agency.  In his precious spare time, Keith enjoys working on his photography portfolio, art, traveling, flying (he’s a private pilot), cooking, filmmaking, entertaining, good wine, good food, family, and friends.  He also has never met a dog he didn’t like. 


One of the specialties of Wellspring Advertising is Branding & Identity. 

We can offer your company or organization something unique and memorable. There are several Branding Packages available to fit a variety of needs & budgets.


The Brand for Gulf Coast Plastic Surgery was done by Keith Sims in 2001 and is still in use to this day.

Re-Fresh | Re-Tool
Have an existing brand but needs a "facelift"? 
We can bring your brand up to spec and give it a new, polished look while still representing your company or organization.

Re-Fresh | Re-Tool
Have an existing brand but needs a "facelift"? 
We can bring your brand up to spec and give it a new, polished look while still representing your company or organization.

Brand Management
Wellspring can organize and prepare your existing brands for a multitude of uses.  Have your logo packaged and ready for use in print, web, or media usage.

Digital Conversions
Wellspring will take your existing brand and convert to vector art – the common standard

for brands.

Brand Usage Guidelines
This is often packaged with Brand Management.  Wellspring will create a document that illustrates "how" the brand should be displayed to keep its integrity. 
This is valuable for use in display advertising and where you allow an outside source to handle & prepare your design.

When you're ready to formalize and make your brand a registered and recorded mark, let Wellspring handle the process.

Here are samples of Brand designs for our clientele:
Layout & Design
Layout & Design

Offering a variety of services, let Wellspring create a unique and fresh design for you display advertising, collateral, social, or outdoor needs.  We now offer complete Collateral Packages for new businesses & organizations.  Let us make your new company or organization look good!


Traditionally, you should only use 3 fonts when creating a layout.

Collateral Design
When it's time to create your business cards
and the ancillary printed materials (letterhead, envelopes, etc.) let Wellspring design something memorable and aesthetically coherent to
your brand.

Display Advertising
Need an ad designed for newspaper, magazine, or publication?  We can certainly provide you with eye-catching and memorable creations.  Wellspring also can broker your media purchases too.

Outdoor & Digital
A billboard is still a viable and effective marketing tool.  With the advent of Digital Displays, your company or organization now has a variety of options to choose from.  Let Wellspring navigate and broker your next outdoor campaign.

Packaging Design
This is one genre of design that still elicits a profound excitement!  Wellspring has been privileged to design packaging for clientele

that has been featured (and sold) nationally in Lowes and other retail stores.  We can make sure your product is seen by your

target consumer.

Print Co-Ordination
If you have camera-ready piece that is ready to print, let us broker and coordinate your printing.  We will shop the best deal so that your advertising and marketing dollars won't go to waste.
We partner with several print houses and have a good report so you will always get the best quality at the best price.

Here are samples of Collateral designs for our clientele: